Getaway Giveaways Are (Coming) Back in a Major Way! ✨🧳
But First, a Poll Because We'd Love Your Input 💌
Hey guys! Happy.. Tax Day? Erin here, founder of Escape Brooklyn, and frequent author of the Escape Club Newsletter.
I don’t know if it’s the typical Monday haze, Mercury in retrograde, or Tax Day hangover from all the numbers I just crunched last week – but I can’t make a decision about something and I genuinely want your input.
Backing up a little – a few weeks ago, my teammate Katrina and I were brainstorming ways to do giveaways again. It’s such a fun way to give back to our community, but it’s also a huge headache.
Why? Every single time we host a Getaway Giveaway on Instagram, fake/copycat profiles spam the absolute heck out of entrants and even tell people they’ve won (but they need your credit card info and SSN to redeem the prize, etc etc.) We end up spending a LOT of time fielding questions, flagging and reporting the fake profiles. After a few poor souls fell for these types of scams, of course we felt terrible, and we decided to throw in the towel.
But I think we came up with a workaround, and by now, you’ve probably guessed it: we’re moving them to Escape Club! On Substack, we’re able to reach all our most loyal supporters and Escapees in a totally spam-free environment.
A new, improved platform for giveaways deserves a new, improved strategy, too. Here’s where you come in.
The idea behind this newsletter is providing fun perks and discounts to our most engaged, loyal followers. In that case, we’d love to reward as many people as possible in smaller amounts vs. picking just one winner with one big prize. Smaller amounts allow for more frequency, too.
Thoughts? What’s more valuable to you: 5 chances to win $75 or 1 chance to win $375?
As a heads up, one thing we have decided is that these frequent giveaways will be for our paid subscribers only. It’s a way for us to thank the people who literally fund this newsletter. We absolutely couldn’t do it without you and hope this is a fun way to give back!
If you’re not paid yet, we hope you’ll consider the giveaways worth joining for. To sweeten the deal, we’re offering 20% off paid subscriptions now until May 1, when we officially kick off the giveaway series.
We’ll be announcing the new giveaway series in our May 1 newsletter. (Sorry for the IG teaser if you saw it - we’re just feeling a little indecisive here!)
Until then, we’d love if you took the poll above, left a comment or just hit the reply button on this email. Let us know what you think! We genuinely want to hear from you; don’t be shy ;)
See you out there – and thanks for being a part of the Escape Community,
-Erin